9 times Nigerian brands jumped on trending bandwagons

Remember that time in 2014 when Linda Ikeji’s blog was pulled down and OLX went trolling?

Linda Ikeji


Well, everybody is doing it now.

Brands in Nigeria are slowly but surely outgrowing that playing safe mantra and trying out new and more creative ways to get in our faces. They are jumping on everything now, whether it is hashtags, celebrity gossip or politics. Some love it, others hate it but the one thing it sure does is get you talking.

Marketing 101.

Take last year for example when #NigeriansAtHogwarts trended on Twitter and Access Bank was chilling at Diagon Alley, Potterworld’s fictional market.

Access Bank Diagon Alley

We wonder how things would turn out if that happened now.



Next thing we’ll be seeing is headlines like.


This January has been busy for bants and brands aren’t getting left out. Olamide started a rant on stage at the Headies Awards about Lil-Kesh’s back to back hits. He ended up on Twitter ranting about many things that can simply be summarised in one hashtag #LeaveTrashForLawma.

The real LAWMA didn’t sleep on it.

Then everybody else jumped in.

Etisalat, is that you?

Etisalat Back To Back

Minimie Noodles entered the fray.


Even with the recent drama Ice Prince is having with his baby Maima, they didn’t hold back any chill.


Perhaps, the lion of the park is Chicken Republic who left all their chill for LAWMA.

They have been jumping on anything jumpable, whether its the swearing-in of Buhari.

Chicken Republic

Or the National Assembly.

Chicken Republic1

And recently, upon the news of PDP’s Olisa Metuh chewing his statement while in custody, Chicken Republic gave us something to eat.

Chicken Republic3
Why eat your words when you can eat our meals?

While Chicken Republic is jumping about for us to enjoy, we hope they don’t end up like this guy.

Jump fail

Take this poll;

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The Fu'ad

That go-to guy for different sturvs. Books and the Internet have taken him to Mars. He still loves his Garri with very cold water. Yeah, Content and Copy rock.

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