Nigerian advertising has come a long way from the many Panadol ads with fathers dancing like they are high on crack and those that brandish cough syrups that cure cancer in seconds.
We started to phase out that era with memorable campaigns such as those delivered by Platinum Habib Bank.
It really did show us impossible was nothing. Rest in Peace, you’re sorely missed.
StarTimes decided to revamp, and this is an ad they came up with.
We are not going to dwell on the malaria inducing FX art direction of this ad. We are just going to look at the one thing about it that breaks our heart; the star of the show, Kanu Nwankwo.
Kanu Nwankwo is a national hero that deserves his name plastered on national moments
Now look at what they turned our sports hero to.
Please cry with us. We can’t do it alone.
If they wanted a figure to pull off this type of ad,
They should have called the great Chika Okpala aka Chief Zebrudaya.
The man can sell umbrellas during harmattan season and have us rushing to buy.
They now decided to make Papilo make us cry.
On top how much?
StarTimes, please find the agency/company/team/cult/political party you paid to execute this. Collect your money back.
On a brighter note, StarTimes gets cool points for the effort at making cable TV affordable since everything else in Nigeria is determined to make us have a heart attack.